At Otto Group Digital Solutions, we identify digital business models that we then build up in small teams and establish at the market. Startups are therefore regularly being set up under our umbrella in the areas of logistics, e-commerce and FinTech.
At Otto Group Digital Solutions, the business models of tomorrow emerge from our idea labs.
As part of the Otto Group Digital Solutions, into-e has been researching and developing innovative concepts and technology-based prototypes along the entire value chain of online commerce since 2017. The aim is to successfully build up independent companies and establish them at the market.
Liquid Labs develops product ideas relevant to the Otto Group in the areas of FinTech and logistics and brings them to market. The company, which was founded in 2011, uses principles from the venture capital sector together with approaches from the startup environment to implement future innovative business concepts.
Our portfolio companies offer their clients digital solutions for the future.
Founded in 2010, Ifeelgoods is a platform for digital advertising that helps marketers and agencies convert their target groups in real time with value-added premium offers.
Otto Group Media is the Otto Group's specialist for Data-driven advertising. The wholly owned subsidiary of the Otto Group, headquartered in Hamburg, was founded in May 2015 and focuses on user-based marketing and controlling of advertising space on the high-capacity platforms of the Otto Group and partner sites.
Picalike distributes software solutions in the area of image recognition and the semantic understanding of image content. Based on complex, learning algorithms, the technology is able to extract data from photos and then use it for personalization, recommendation and search in online shops.
As a technology expert, Risk Ident supports web-based business models in fraud prevention by using behavioral analyses and device fingerprints. By using highly scalable machine learning software, Risk Ident delivers the highest identification rate of fraudulent transactions on mobile devices in Europe.