About us

Start.
Launch.
Scale.
Succeed.

Otto Group Digital Solutions (OGDS) is the Corporate Company Builder of the Otto Group. We focus on establishing startups in the areas of logistics, e-commerce, and FinTech, with the goal of identifying and employing digital business models. Our strategy combines the innovative ideas and entrepreneurial spirit of the startup world with Otto Group assets to accelerate the growth and transformation of our portfolio companies.

“By focusing on establishing our own start-ups we are making a clear commitment to innovation in our core business instead of looking for quick profits. We are not only driving our own digitalization forward – we are bringing the digital solutions of the future to the market.“,

comments Dr Rainer Hillebrand, Otto Group Executive Board Member Group Strategy, E-Commerce, Business Intelligence and Deputy Chairman.

Company Building

A successful company always starts with an idea. To help identify ideas, we track global trends and changes in our B2B markets. With the help of our Company Builder Liquid Labs and into-e, new solutions are built in small, self-sufficient business units as part of a rapid prototyping process. This enables us to quickly and cost-effectively examine the potential of our ideas, both on the market and the product side. Because of the proximity to the Otto Group, our startups have the ability to develop prototypes and test solutions pragmatically in the market under real conditions. We use assets like sales channels, website reach and the Otto Group's logistics infrastructure as strategic leverage.

Our Assets

Data Focus
Data Focus
Collecting, processing and analyzing data to gain insights is a core competence and key sucess factor for all our business models.
Brand awareness
Brand awareness
Unsere Startups profitieren von der Markenbekanntheit und den hohen Qualitätsstandards der Otto Group.
Reach
Reach
The broad reach of the Otto Group's platforms enables us to address numerous customers via a targeted strategy.
Know-How
Know-How
Our start-ups have access to a wide range of know-how - from colleagues in the Otto Group as well as from other founders.
Network
Network
Our large network of partners enables our start-ups to test their ideas and establish initial customer contacts.
Security
Security
The link between the start-up and the corporate world enables one to experience the freedom of entrepreneurship without bearing the (financial) risks.
Infrastruktur
Infrastruktur
Unsere Startups können die vorhandene Fulfillment- und Logistik-Infrastruktur nutzen, um ihre Kunden zu erreichen.
Team
Team
Our start-ups work in small, agile teams supported by our HR department in recruiting.
Combination of start-up and corporate group
Combination of start-up and corporate group
We unite the best of both worlds - innovation and freedom combined with security and experience.
 
 

Company Development

In the following growth phase, the company is spun off and the project becomes a registered company. The relationship with the Otto Group is useful here as well to develop partnerships. Additionally, the start-ups grow step-by-step, with new product features, sales structures and established KPIs. Thanks to the Otto Group's many years of experience, it is also possible to access a wide range of know-how in this area, guaranteeing the highest-quality standards for the family-owned group. As our portfolio companies can be load tested in the Otto Group before offering products and services to external customers, we can guarantee that they meet the highest standards of product quality and stability.

 
 

Portfolio Management

The startups continue to be managed by OGDS. As soon as they have sufficiently developed, they are either transferred to a Group company, remain with OGDS and are further grown, or are sold to external third-parties.

 
 

“We're meeting the challenges of the digital transformation with the advantages of a start-up and the resources of the Otto Group's strategic assets. In contrast to external start-ups we can leverage the advantages of the Group's structure, yet still test our ideas quickly and massively accelerate the growth of the models we establish. This model gives us a clear competitive edge.“,

says Dr. Björn Schäfers, Executive Director Otto Group Digital Solutions and into-e.

Facts & Figures

100.000.000+

digital Fingerprints at Risk Ident

50.000.000+

Products online at Shopping 24 Internet Group

30.000+

Decisions per second at Blue Yonder

25.000.000.000+

Secured transaction volume at Risk Ident

8.800.000+

Online customer-profiles at Otto Group Media

100.000.000+

Relevant product recommendations per month at Picalike

100.000+

digital gifts available at ifeelgoods

INSIGHTS & ImpressionS

Otto Group Digital Solutions

Otto Group Digital Solutions (OGDS) is the Corporate Company Builder of the Otto Group - with the aim of identifying and building new and attractive business models in the retail-related service sector.