New Startups.
With the Otto
Group's know-how.

At Otto Group Digital Solutions, we identify digital business models that we then build up in small teams and establish at the market. Startups are therefore regularly being set up under our umbrella in the areas of logistics, e-commerce and FinTech.


Our Startup labs

At Otto Group Digital Solutions, the business models of tomorrow emerge from our idea labs.

Innovative concepts for E-Commerce

As part of the Otto Group Digital Solutions, into-e has been researching and developing innovative concepts and technology-based prototypes along the entire value chain of online commerce since 2017. The aim is to successfully build up independent companies and establish them at the market.

Using innovative business concepts to help shaping the future

Liquid Labs develops product ideas relevant to the Otto Group in the areas of FinTech and logistics and brings them to market. The company, which was founded in 2011, uses principles from the venture capital sector together with approaches from the startup environment to implement future innovative business concepts.


Our Startups

Our portfolio companies offer their clients digital solutions for the future.


Balancing Recovery Rate, Customer Relations and Business Case

collectAI offers various services for digital receivables management: from e-invoices, dunning to debt collection, the company covers the entire process. This is made possible by a proprietary technology developed on the basis of artificial intelligence.

Premium offers create incentives to buy

Founded in 2010, ifeelgoods is a platform for digital advertising that helps marketers and agencies convert their target groups in real time with value-added premium offers.


With data and ad spaces towards success

Otto Group Media is the Otto Group's specialist for Data-driven advertising. The wholly owned subsidiary of the Otto Group, headquartered in Hamburg, was founded in May 2015 and focuses on user-based marketing and controlling of advertising space on the high-capacity platforms of the Otto Group and partner sites.

Increase sales with intelligent, personalized product recommendations

picalike distributes software solutions in the area of image recognition and the semantic understanding of image content. Based on complex, learning algorithms, the technology is able to extract data from photos and then use it for personalization, recommendation and search in online shops.


Maximum protection for companies and customers

As a technology expert, Risk Ident supports web-based business models in fraud prevention by using behavioral analyses and device fingerprints. By using highly scalable machine learning software, Risk Ident delivers the highest identification rate of fraudulent transactions on mobile devices in Europe.

Highly interactive reach for online retailers

The shopping24 internet group operates leading product search engines and shopping portals for the fashion, home, lifestyle and technology sectors. In addition, the company's extensive portfolio of services is aimed at publishers, dealers and high-reach communities.

Plug&Play fulfillment from a
single source

odc offers brands and retailers from the e-commerce sector a full-service fulfilment and returns solution. The IT-driven business model combines software with physical warehouse and dispatch logistics and has integrated interfaces to shops, ERP systems, marketplaces and parcel service providers.


Otto Group Digital Solutions

Otto Group Digital Solutions (OGDS) is the Corporate Company Builder of the Otto Group - with the aim of identifying and building new and attractive business models in the retail-related service sector.