Liquid Labs leverages product ideas relevant to the Otto Group in the areas of FinTech and logistics and brings them to market. The company, which was founded in 2012, utilizes the principles of the venture capital world combined with best practice approaches from startups for future innovative business concepts.
By working together with the Otto Group, Liquid Labs is able to combine the innovative ideas of the start-up world with the assets of a long-standing family-owned company. Liquid Labs benefits from the Otto Group's brand awareness, the existing marketing channels, the large network of partners and the wealth of experience that provides with constant feedback.
Right from inception, the focus of product development is to create real value instead of reacting to trends. Liquid Labs does not get measured based on short-term profit, but rather on building sustainable products and business models.