Shopping 24 Internet Group

Data-driven and scalable Online Marketing

adsoul

adSoul GmbH

Founded in: 2018
Headquarters: Hamburg
Employees: 10+
Business Area: Search Engine Advertising

Marketing automation with full transparency thanks to artificial intelligence

adSoul offers customers a holistic SaaS-solution for keywordbased advertising, completely integrated in their individual setting. Despite its high degree of automation, adSoul allows users to exercise full control and provides complete transparency. Artificial intelligence paired with natural language processing enables adSoul to semantically interpret users' intentions and process them further to create high-performing ad campaigns.

Granularity boosts performance

Especially the less competitive long-tail segment offers vast attractive opportunities for advertisers: low competition, low costs and proven higher conversion rates are a guarantee of success. A decisive competitive advantage that cannot be economically achieved by manual effort. By continuously expanding the advertising activities of its customers, adSoul ensures long-enduring, sustainable and profitable growth.

adSoul takes over dull workload and creates capacity for creativity, in-depth analysis and optimization

adSoul initially and continuously books keywords and the corresponding negatives, creates ads and determines the best fitting landing pages. Everything fully automated thanks to NLP (Natural Language Processing). In addition, quality assurance measures run several times a day, keeping everything up to date. As a result, adSoul takes most of the manual work off the advertisers shoulders, creating capacity and freedom for more value-adding activities.

Marketing technology made by Otto Group: from Marketeers, for Marketeers!

adSoul was brought to market maturity within the framework of the OGDS originating an internal development of the Shopping24 Commerce Network and was hived off in early 2018. Thanks to our wealth of experience in software development, as well as marketing and shaping efficient processes, adSoul has consistently been designed for indefinite scaling, velocity and precision. The know-how acquired over many years made it possible to build up an extensive database of entities covering most of the relevant terms searched on the internet.

adSoul initially and continuously books keywords and the corresponding negatives, creates ads and determines the best fitting landing pages. Everything fully automated thanks to NLP (Natural Language Processing). In addition, quality assurance measures run several times a day, keeping everything up to date. As a result, adSoul takes most of the manual work off the advertisers shoulders, creating capacity and freedom for more value-adding activities.

 

Career at adsoul

adSoul is looking for (pre-) thinkers and people who see every day as an exciting challenge:

Otto Group Digital Solutions

Otto Group Digital Solutions (OGDS) is the Corporate Company Builder of the Otto Group - with the aim of identifying and building new and attractive business models in the retail-related service sector.