Otto Group Media GmbH
Founded in: 2015
Business Area: Data Driven Advertising
25 million CRM data
More than 60 shops provide this CRM data
100% shopping enthusiastic users
80% of our users are women
70,000,000 active cookies
150 bookable segments
Otto Group Media (OGM) is the Otto Group's specialist for Data Driven Advertising. The wholly-owned subsidiary of the Otto Group, headquartered in Hamburg, was founded in May 2015 and focuses on user-based marketing and controlling of advertising space on the high-capacity platforms of the Otto Group and partner sites. In the course of the digital transformation, OGM was founded by the strategy department of the Otto Group. The idea behind this is to make use of the extensive customer database of more than 25 million CRM data and the existing advertising space of individual Group companies in order to create additional added value for the Otto Group with the Retail Media business model.
The offer is aimed at advertisers who want to use the OGM to have their branding and commitment campaigns played out in a user-specific manner in suitable environments - thanks to the data quality and diversity of the OGM, the relevant customers can be found in the network for each advertiser. In this way, advertisers reach a large number of potential buyers who surf the Otto Group's online shops or partner websites. True to the motto "We turn our customers into your customers". Today, OGM clearly positions itself as a marketer that connects brands and customers. The Otto Group Media is managed by former AOL Germany boss Thorsten Ahlers.
"We are convinced that the Otto Group, as a data and website owner with a high reach, has the best prerequisites to play a decisive role in data-driven advertising.”
Thorsten Ahlers, CEO Otto Group Media
Otto Group Media is looking for (pre-) thinkers who are interested in helping to shape their startup: